Kenwood Identity

Reaching out to discover, inspire and enhance the enjoyment of life.

Principle

Cultivate original thinking and execute with pride, passion and precision. The heritage, strength and future aspiration of the KENWOOD brand are reflected in the values we share. We must ensure that every aspects of our corporate activity, from product development through customer relations, is consistent with the following core values to realize our vision.

Core Value

A Step Ahead
To drive dynamic evolution through progressive thinking and a willingness to embrace change.

The Right Fit
To create products and services that have an intuitive appeal because they fit customer needs and lifestyles.

Fresh Experience
To foster the spirit of discovery at work and refreshing surprise in daily life.

Quality and Performance
To insist on uncompromising quality and performance in our products, our people and our business practices.

Confidence and Trust
To build confidence in the brand and lasting goodwill through relationships based on trust.